“Typography speaks louder than words”, how many of you of you believe in this statement? Surprisingly, not many of you because there exists many high quality designers who don’t know the role and value of typography in design. Assorted words are used in web and graphic design to portray brand identity, services and many other things relevant to one’s business. However the most important factor to be considered is how one can express his business to millions of people all around the world. The sole answer is, right and eye-catchy Typography.
Like you wouldn’t write “rock and roll” with a cursive font; in the same manner you wouldn’t write “peace” in flashing boldfaced angular letters. If you wish to express your brand or business then simply you cannot neglect the importance of style of every character. Just look out some famous brands out there which have their own identity. Though these brands are simply a chunk piece of text or combination of some characters however they will be easily recognizable through their style or font formation like Google and Yahoo.
What is Typography
Typography when simply put refers to the art and technique of arranging typeface.
Depending on the aim, it is used for optimum readability, impact, or an inventive statement. Quality design will make a big distinction in communications, because it will affect the way our reader seas and feels about the topic being discussed. At the most basic, typography is combination of font, size, spacing and color. It will be applied to something that should part with text, including graphic design, web design, computer graphics, book, etc…
In simpler words, we can say that typography is that the method of making process visible images of your business by employing words with none fancy fonts concerned. However it doesn’t mean that you just cannot use decorative or fancy fonts in your typography. The main purpose of typography is to craft a message of your brand or services without using any image. Typography helps in enhancing the beauty of a web or graphic design along with simply grabbing the reader attention and guides them naturally, all with sole utilization of text.
By understanding the particular definition of typography, it will be enclosed by not only font choice however size, placement, body text, white space and every one different aspects associated with the to the legible word are thus necessary within the creation of a fluid, purposeful website.
What is Typeface
A Typeface is set of characters that share common designing features. Also, few typeface include different font weight and styles.
- Regular
- Regular Italic
- Bold
- Bold Italic
Glimpse on Typography History
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Following are some basic rules that one should not be broken when it comes to typography
Always read the given text carefully
Mostly of graphic and web designers hardly go through the full text provided by their clients. Majority of them just simple copy and paste the content from a text file. But, if you wish to create an attractive typography that grab your customers or website visitor’s attention then scan the entire text fastidiously, this will assist you to get a concept and how it will be integrated into the website.
Show a hierarchy
Every website ought to show a transparent hierarchy of wherever a visitor ought to begin reading and wherever they ought to continue on from there. Typography serve as an excellent way of making that hierarchy, as you’ll use font size and typefaces to effectively define what components are more crucial, which design fails to achieve solely.
Choose the color according your design
It is necessary to decide on an ideal and matching color of your typography. Also, it may be simply readable and strike the attention of website visitor. This is because it’s very easy to lose the text within the background of the website, particularly if similar colors are chosen. Opt for those colors that contract with your background for instance black text on a white background or a soft color in a dark background. Therefore your text can be easily readable and perfectly blend with your website.
Following are some essential things that will assist you to craft an eye catchy and engaging typography for your website or graphic design. For more information about typography stay in touch with us.
Few examples of Modern and Inspirational Typography
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[…] book has remained the standard in the industry since it was published. It also covers many Typefaces and its families, offers knowledge about common typographers, type foundries and a glossary […]