Graphic design is all around us, in an innumerable of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. Because of gigantic growth in exchange of information, there has been a consistent increase in demand for graphic designers nowadays.
We all our living in a world of digitalization where we see over 100's of ads per day, and tend to remember only 10. Why?
With the advent of advertising “You can't just be you. You have to transform yourself".
Have you ever think why there are some particular brands that design students know well, and even perhaps love. Chances are that it's not just brand name you're recalling, but a tagline too.
If you are thinking of becoming a great graphic designer, world wide web is a place where you can show off your best and quality work by taking ideas from different and unique portfolio websites which will help them to have a strong USP (Unique Selling Point) before going for an interview.
But, the question is why portfolio is essential. Portfolio represents you and your work so that you get easily accessible by everyone offering a long queue of target audience from potential clients to buddies you have to work with.